It seems now that masculinity or the absence of it is being judged by the choice of car. Buy an EV and instead of being climate friendly, you are apparently being effeminate (unless of course you are already a woman and then it is absolutely okay). My husband sent me this insta reel which was shared in his ‘boys’ group. It talked about how EVs are bought by weak men and I was really dumbstruck – actually provoked! And then my son piped up and told me that this is not just India – apparently this idea is being ‘popularised globally’ (America I suppose!). Clearly, I score a zero on social medial engagement and have no idea of the nonsense being propagated on the internet.
Anyway, coming back to the reel. (I won’t share the link, coz last thing I want is to promote it.) The reel went on an on talking about how EVs are for weak men – because apparently EVs made things easier – the car drives for them, parks for them, thinks for them…. And me thinks – you really want discomfort – go get a bullock cart – or why not a horse? Now those were really masculine men, riding horses through wilderness, mountains, tough climates and what not…. Right? And you think driving a fossil fuel car shows your love for risk, noise and discomfort? And therefore, makes you more masculine? More manly??!!!
My god! This triggered me so much!!!! Hahaha! As if the world was not already divided into male vs female. As if our poor men were already not being judged for their levels of masculinity – “mard ka bachcha” “mard ko dard nahi hota” (a real man does not feel pain) – and now they are even being judged by their choice of cars! I am so thankful that my husband and son are far removed from these notions.
Anyway, now that my venting is done, I want to get into a more serious discussion. Is masculinity so fragile that it needs to be constantly defended? How did masculinity become something that can be threatened by a car… a colour (pink..)…a teardrop?
Why does masculinity need to be constantly defended?
While researching the internet, I came across the concept of ‘precarious manhood’. The basic idea is that, in many societies, being a man is seen as something you have to earn – and then keep proving. You are expected to demonstrate that you are strong enough, successful enough, tough enough, or masculine enough, and there is always the fear of somehow falling short.
Womanhood, on the other hand, is often seen as something that happens more naturally through biological milestones. A girl eventually becomes a woman; but a boy, in many cultures, is expected to somehow prove that he has become a “real man.”
Research by psychologists Joseph Vandello and Jennifer Bosson found that when men feel they have failed at something they associate with masculinity, they can experience it as a threat to their identity. In some of their experiments, this even led to more aggressive thoughts.
In other words, if you have been taught that being a man is something you constantly have to prove, then almost anything can start to feel like a test of whether you are “man enough.”
The price we pay…
And hence no surprises that we have a men’s mental health crisis on our hands. If being a “real man” is something that must constantly be demonstrated, then you can imagine the burden. If men are constantly told they must be strong/independent/successful/ emotionally controlled/physically tough/financially capable/sexually confident/ protective/resilient then struggling can feel like a personal failure rather than a normal human experience putting enormous pressure on mental health. And for the same reasons men needing support would not be willing to ask for help.
Which is why a much lower percentage of men receive mental health care compared to women. And even worse than that – did you know that more men die by suicide than women? Surprised? Shouldn’t be. Data shows that globally, death by suicide occurred about 1.8 times more often among males than among females while in the Western world, males die by suicide three to four times than women.
In US this is being called a silent crisis. But at least it is being recognized. I couldn’t find much data on men’s mental health in India, which is unfortunate because unless one understands the magnitude of the problem, it is difficult to address it.
Someone always profits from our insecurity….
In a way men are being sold fear, insecurity… imagine constantly being fed phrases like:
“Be tougher.” “Earn more.” “Lift heavier.” “Never cry.” “Never ask for help (nor directions).” “Never look weak.” “Drive the right car.” “Drink the right drink (not a cocktail). And on and on….
Masculinity, the concept of it, is a social construct. It reflects how a particular society, at a particular point in history, expects men to behave. And in our times, masculinity is what our politicians, corporates, advertisers and influencers decide. Remember they are all benefiting when you toe their line, you are just being a puppet.
Do you know that high heels were once worn by men? Pink was once associated with male power. Men in 18th-century Europe wore makeup, wigs, lace, jewellery and brightly coloured clothing. In many cultures, men wear robes, skirts or sarongs. In some societies, men openly hold hands, kiss and show affection to male friends. The ideal male body has changed repeatedly across history.
So, please, my dear “real” men: don’t fall for this kind of propaganda or marketing. Be man enough – ha ha – to decide for yourselves what you like, what you want, and who you are, rather than allowing someone else to sell you a version of masculinity designed to serve their interests.

Let me know what you think – and do share with other men and boys you know. Let’s lift the pressure off them.
Related post on Suicide
This blog post is part of ‘Blogaberry Dazzle’
hosted by Cindy D’Silva and Noor Anand Chawla
in collaboration with Mister Tikku.
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Hahahaha,,,what an incredulous thought! EV is not man enough? Do the other cars run on Testosterone? I have a chilling shiver reminding me of Adolescence..the series.Boys don’t cry it was said but these days grown men and our celluloid heroes are shedding copious tears.
“Someone always profits from our insecurity…” This line hit hard. We need to understand all these are rage baits and marketing clickbaits to tempt people to buy their products.
I read somewhere that women are more emotionally resilient than men. This post is an eye-opener to the crisis that men face and delves deep into the reasons behind it. Very well-researched.
A great discussion about how the need to prove oneself can affect relationships and personal growth. Appreciate the balanced approach to exploring masculinity and expectations.
This is an absolute Bang On post Sakshi… Long back i wrote a post in similar line on ” Boy’s can Cry Too.”. In this regard men are themselves also responsible and carry the taboo that they need to showcase masculinity, they cant cry and Pink is a girly color. I was shocked when one day my 4 year old said to me ” Mumma why are you making me wear pink shirt… I am not a girl… I am a boy dont you know?” When I instigate who told them, he said his friends discussed… I straight way said there is no demarcation for boy or girl for what they should like, express and even wear. I did my share of responsibility to teach him what’s right and wrong… hope he understood.
After a long time, I am reading a healthy discussion on gender, and the trend to prove masculinity. Aren’t we used to lines like, Don’t cry like a girl. Mental health is important, irrespective of gender.
A brilliantly argued piece, you took a ridiculous EV reel and a genuinely serious problem beneath it. The “precarious manhood” concept explains so much: womanhood arrives, but manhood must be endlessly re-proven, so anything can become a test. And you connected that pressure straight to the men’s mental health crisis and those sobering suicide statistics, which is exactly where this conversation needs to go. “Someone always profits from our insecurity” is the line that’ll stay with me, masculinity repackaged and sold back to men by advertisers and influencers.
This is so sad! True, men, their emotions and needs are always judged as being enough or not as if they are not humans. In fact, men themselves should create awareness around issues like women and fight for their rights of being a human first. It’s high time we let men express, cry, dress up and even wear pink.
I have been facing this issue a lot lately. Being a man makes it feels like the entire world’s pressure is on your shoulders.
Honestly, I don’t think secure men would be offended if they’re judged for their choices. The world always tries to restrict us within brackets and anyone who does t fit into them is not man or woman enough. EV are not manly? That’s the funniest thing I’ve read today!
You have rightly hit the nail on the head – this is all propaganda, and who is really benefiting from this? Definitely not the men, and not even the women. This EV thread is absurd – just shows how there is no thought, no science behind the beliefs that are popularized.